In a recent survey that I carried out, I found out that most people create websites just for formality. They feel that websites do not help businesses in any way. You might also be sharing the same sentiment… you cannot be more wrong.
Living in a digital world, think of a website as water to a plant. It is a necessity for a business- big or small. If you have a business and do not have a website, your business withers because you are losing a number of great opportunities for your business.
So, you have taken the steps to create your company website…but what do you do now? On its own, water does some many great things, but when combined with another compound it enables the evolution of all forms of life.
Now you encounter the challenge of bringing in new and qualified traffic because at the end of the day your goal is to make sales right? I have four proven tips to promote and get traffic to your website:

  1. Search engine optimization (SEO). This is whereby you increase your site’s visibility in search engine organic results through optimizing your pages with the keyword phrases people are likely to search for.
  2. Blogging. Offering free, original material on your site to help bring new visitors and differentiate you from the competition.
  3.  Pay Per Click (PPC). This is whereby you get traffic from search engines such as Google. You pay a fixed price for every click your ad gets in the search engine, and your ultimate aim of the click is to win over that user in order to see a return on investment.
  4. Social media. It helps you communicate with your potential customers and encourage them to buy. You should provide persuasive reasons to “like” your Facebook page or follow you on Twitter, but you also share content that gets them visiting your blog or interacting with your brand on a regular basis to remind them why they stopped by your website in the first place
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