As a business, when we develop and launch a website online, we expect everyone can easily access it without keying in the website’s URL. We want visitors to be easily directed to the website but what we do not know is that without fully optimizing the search engine, the search engine spiders cannot find the website nor rank the page

relevance. And that is what SEO is.

SEO (Search Engine Optimization), is a marketing discipline focused on growing visibility in organic (non-paid) search engine results. It encompasses both the technical and creative elements required to improve rankings, drive traffic, and increase awareness in search engines. There are many aspects to it, from the words on your page to the way other sites link to you on the web. Sometimes SEO is simply a matter of making sure your site is structured in a way that search engines understand.

On our Facebook account, we have carefully gone through the most asked questions on the specific topic to give a clear understanding of what it entails and what is expected of you, as a business, company or firm. However, the process of optimization is not a one-time process but requires maintenance, tuning, and continuous testing and monitoring.

Below is an all-encompassing four-step process for a strategy in search engine optimization

      1. Target Market Business Analysis.

This is is a study you do of your potential customers. This includes website analysis, competitive analysis and initial keyword nomination. Begin with this: What would you type into a search engine to find your business website or page? Then, ask your customers!

2Keyword Research and Development.

Keyword research is quite possibly the most important part of SEO. You cannot begin to plan for a campaign unless you know which phrases you are targeting, and you cannot estimate costs and returns from SEO unless you first know who you’re competing against. It includes; keyword analysis, baselines ranking assessment, goals and objectives.

 3. Content Optimization and Submission. 

Through content optimization, you are providing essential data that search engines will use to determine what your content — and, by extension, your business — is all about. In this stage, keep in mind; Page titles, meta tags, strategic search phrases on pages, new sitemaps for Google and Bingand website directories.

4. Continuous Testing and Measuring.

In this final step, analyze search engine rankings and web traffic to determine the effectiveness of the programs you’ve implemented, including assessment of individual keyword performance. Test the results of changes, and keep changes tracked in an Excel spreadsheet, or whatever you’re comfortable with.


Need help going through the above listed strategy steps? Email us: or call us on + 254 732 216 522

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