O ur quest was grand — to cast a vibrant spotlight on the rebirth of the Amana Consumer Brand. With its variety of 10 variants, each crafted to resonate with every taste, age, and need, we set out to awaken the senses and redefine the Amana experience.
W e mixed all creative ingredients, untangled the threads, smoothing out the kinks to forge a profound connection. It wasn’t just about consumers and retailers; it was about weaving Amana into the fabric of their everyday realities.
O ur brushstrokes painted Amana as more than a brand; it became a family member, a purveyor of healthy goodness that whispered promises of joy to every home. Through strategic positioning, we etched Amana into the minds of our prospects as the embodiment of family values, culinary delight, and nourishing goodness.
O ut of this orchestrated effort, we achieved Top-of-Mind Awareness (TOMA) and a buzz that echoed through conversations. Amana became not just a product but a topic of discussion, a companion in kitchens, a staple on dining tables. .