Content Marketing
At Peak & Dale, we believe the future of marketing is creating content that is genuinely valuable to your prospects.
What is
At Peak & Dale, we believe the future of marketing is creating content that is genuinely valuable to your prospects. It is about connecting with the right people and keeping it real. Let us help you build a strong relationship with your target audience by delivering them high-quality relevant content on a consistent basis.
The Process
our content marketing process
Prework
We conduct research and formulate your content plan to define the best ways to attract, engage, and retain your audience. This includes the type of content to create, to whom and which channels we will use to market, and frequency.
Strategy
We engage our digital team to develop a strategy informed by your business goals, past performance, and market trends. It defines your audience personas, brand positioning, owned media value proposition, business case, and action plan.
Execution
We begin to implement your content marketing goals along with a bold statement that grabs attention and employ the use of search, social, and web analytics to determine your current share of the conversations in your space. We help you build reach in the most efficient and affordable ways. We optimize for engagement and conversion and report on the performance.
