Take a second of your time and just imagine you are back in the 20th century.  I know a lot of you (especially millennials) will be miserable, confused, bored and in a melancholy mood. As the saying goes…

Running water never grows stale, so you just have to keep flowing. – Bruce Lee.



We live in an era where science and technology have shaped our lives and how we approach our day to day activities.  This means adopting new methods plus skills and discarding traditional methods of doing things.

Marketing has always been about connecting with your audience in the right place and at the right time. Today, that means meeting them where they spend most of their time: INTERNET!

Having that in mind, the need for digital marketing sprung up to existence. Digital marketing uses numerous digital tactics and channels to connect with potential clients and customers online.

Currently, we all have to agree that most people have access to the internet through their devices.  The current trend for most business is having an online presence to enable one to engage with clients regardless of their geographical location.

So how does one achieve digital marketing?

What is Digital Marketing?

Also known as online or web marketing, it’s the use of electronic devices to promote a company’s brands or products using varied digital platforms to attract prospective customers or retain the loyalty of current clients.

The objective is to engage customers and allow them to interact with the brand through servicing and delivery of digital media.

It is very important to note that great content is the fuel that drives digital marketing activities. Therefore, it is important to grasp the different types of digital marketing and consider which one works best for your business.

The best digital marketers have a clear picture of how each digital marketing campaign supports their comprehensive goals.

Here’s a quick rundown of some of the most common digital marketing tactics:

  • Content Marketing

Content marketing is a long-term strategy that focuses on building a strong relationship with your target audience by giving them high-quality content that is very relevant to them consistently.

Through this, we create and distribute content that engages and persuades your target audience to increase more leads and sales.

  • Social Media Marketing

Use of social media platforms to connect with the audience to build ones brand, increase sales, and drive website traffic. This involves publishing shareable content on your social media profiles, listening to and engaging your followers, analyzing your results, and running social media advertisements.

  • Search Engine Optimization

This is the practice of increasing the quantity and quality of traffic to your website through an organic search engine so that it ranks higher.

To achieve better ranking one has to tweak particular factors known to affect search engine standing to make certain pages more attractive to search engines than other web pages that are vying for the same keywords or keyword phrases.

  • Pay-Per-Click Advertising (PPC)

Pay-per-click (PPC) is an advertising model that lets marketers place ads on an ad platform and pay the host of that platform every time their ad is clicked. The idea of a pay per click campaign is to “buy visits” for a specific site. The aim is generally to generate a specific type of user action, such as registering or buying a product.

  • Email Marketing

It is the use of email to develop relationships with potential customers or clients and allows you to update your email subscribers regularly about your company.

  • Influencer marketing

Influencer marketing is a type of social media marketing that uses endorsements and product mentions from influencers–individuals who have a dedicated social following and are viewed as experts by your target market to drive traffic and sales. For example celebrities, trendsetters and people who have a large following on their social media accounts.

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