Public Relations & Events
Peak & Dale undertake a variety of public relations activities for clients throughout the communications life cycle as we seek to help them identify and build relationships with the media.
What is
Peak & Dale helps companies and organisations build mutually beneficial relationships with their public. We undertake a variety of public relations activities for clients throughout the communications lifecycle as we seek to empower them to identify and build relationships with the media, the public and influence the conversation about their businesses, industry, and tackle competitors across print, mainstream, online broadcast, and social media. We create content, plan events, and engage with the people that will greatly influence the success of your business.
The Process
our public relations and events process
Prework
We analyze the situation facing the organization to accurately define the problem or opportunity so that our efforts can successfully address the issue in totality. Our first steps include having an overall goal, measurable objectives, clearly identified publics, targeted strategies, and effective tactics.
Strategy
Our strategic plan is focused not only on resolving the situation identified but also on fully capitalizing and flipping it into a major market opportunity. We endeavor to impact the overall business goals such as increasing sales, share values, retaining employees, improving social responsibility, and reducing litigation.
Execution
We set out to build a fully integrated PR campaign across paid, owned, earned, and shared channels cohesively with the core purpose of driving performance metrics. We utilize research tools to drive connective insights to the right audience, attract new customers, enhance your reputation and improve brand awareness.
