FAQs: THE .KE DOMAIN

.KE sounds so Kenya, right? That’s because it is and that is definitely a good thing. Here is why… A .KE domain name is a unique name that identifies an Internet site. An Internet domain name is a one-of-a-kind network address that identifies it as belonging to a particular domain. The .KE domain name can take the form of; .CO.KE, …

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DIGITAL MARKETING TOUR…

Take a second of your time and just imagine you are back in the 20th century.  I know a lot of you (especially millennials) will be miserable, confused, bored and in a melancholy mood. As the saying goes… Running water never grows stale, so you just have to keep flowing. – Bruce Lee.     We live in an era …

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Peak And Dale Celebrates Its 10 Year Anniversary

So, this month Peak and Dale celebrated its 10-year anniversary since it was founded. On 9th March to be specific. During the celebrations, there is a point where we all sat down to share our highlights. Everyone had something to say and every highlight said was very positive. It amazed our CEO. I remember the general manager saying, “Oh, Kumbe …

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FACTS DON’T LIE

Happy New Year. Or is it too late to convey those wishes? Anyway, back to business. Today we are going to learn some pretty basic and elementary pointers that will guide you when writing an awesome piece of content or building your new website. Some you may be familiar with but a good reminder never hurts. Here is the knowledge;1. …

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SEO: Right Meta Descriptions

Writing great meta descriptions is as easy as solving a 3rd year math problem while you are in class 3. Yes, it is not that easy. Nonetheless having the right guide while writing it is one step closer to solving the “math” problem. Meta description is a snippet of up to about 155 characters – a tag in HTML –which summarizes …

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SEO JOURNEY

As a business, when we develop and launch a website online, we expect everyone can easily access it without keying in the website’s URL. We want visitors to be easily directed to the website but what we do not know is that without fully optimizing the search engine, the search engine spiders cannot find the website nor rank the page …

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Domain Basics…

Registering a domain name is a straightforward process because all you need is your business or company’s name. You use a domain registrar to buy your name, and then “point” your new domain at your web host and if lucky, your domain registrar can also provide..for you web hosting services, at an additional cost though. Let’s see what goes on …

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Let’s Talk SSL….

Ever noticed that some website URLs are termed as Secure while others insecure? Some start with “http://” while others start with “https://”? Ever asked yourself why there is that difference? Where that extra “s” comes from, and what it means?   To put it simply, the extra “s” means your connection to that website is secure and encrypted hence any data …

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Realizing Your Business Goals

New business venture? I presume that you have showcased it on a website because only then can you open up immense opportunities. Next course of action: Getting traffic to your site!!! After all, that is the main aim of a website right? Here are some key takeaways;   Show up in search- consider search engine optimization (SEO). While at it, ensure that …

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Tips For Promoting Your Website

In a recent survey that I carried out, I found out that most people create websites just for formality. They feel that websites do not help businesses in any way. You might also be sharing the same sentiment… you cannot be more wrong. Living in a digital world, think of a website as water to a plant. It is a necessity …

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